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Getting started on Pinterest as a small business can be an effective step in your marketing strategy, especially if your products or services have a visual appeal.
Promoting your business through Pinterest can be invaluable in your marketing strategy. While it might be more of a slow burn, your content has a much longer shelf-life and Pinterest has a lower cost of advertising compared to other social media platforms.
But how do you get started?
Follow my step-by-step guide to get going!
1. Create a business account
If you already have a personal account, you can easily convert this into a business account, or you can just start from scratch.
2. Complete and optimise your profile
Add your profile image, a logo works best if you have one, and then add your banner image. Keep both images within your brand colours and make sure you have your own photo somewhere. Provide a concise description of your business and make sure you include a link to your website.
3. Verify your website
This provides access to analytics, and if you have a product-based service, means you can more easily add your products to your Pinterest page. It’s a small piece of code that needs to be added to your website so depending on how tech savvy you are, you can do it yourself or just send instructions to your web developer.
4. Research your keywords
Aside from great visuals, keywords are the most important aspect of Pinterest. So, before you get started with creating pins and boards, you need to research your keywords.
Keywords can be found in the search bar, on the actual pin, the pin title, the pin description and in Pinterest trends. Obviously these are the best places to put them as well!
You can read more about Pinterest keywords here.
5. Brainstorm and create your boards
Think about the type of content you have pin – is it seasonal? Is there a specific theme or groups? Is it product based, do you have blogs or both? These are important aspects when thinking about your board titles.
Take inspiration from these board titles.
Consider boards for your products, inspiration related to your industry, customer testimonials, behind-the-scenes looks, etc.
Once you have board titles you can think about you board cover. Creating board covers in your brand colours and style will create a visually striking image.
Use keywords in the board title and the board description.
6. Create your pins
1 piece of content can make 7 pins
As long as you use a different image and wording, Pinterest will see the pin as “fresh" so you can create up to 7 pins for each piece of content.
For more on how to make 1 piece of content into 7, click here
7. Pin regularly and be consistent!
How much you pin really depends on the size if your business and team. Pinning up to 5 times a day sounds a lot, but once you’ve got into the rhythm of batch creating and scheduling, it can all be done in a couple of hours a week. However, even one pin a day can be sufficient as long as you maintain the consistency.
8. Keep track of your metrics
As with all social media platforms, by regularly tracking your metrics, you can see which pins are working and which aren’t. This then gives you the opportunity to adjust your strategy if necessary.
So those are the basics to get started with Pinterest. I’d love to know what you think and if you find it useful, please share!
It’s useful to remember that while Pinterest is technically not a social media platform most of the same rules still apply, and as it’s more of a long-term strategy than Instagram or Facebook, it may take longer to see results but they will definitely be worth it!
