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Meet the trending colours for 2025!
We all know that pinners are planners and they use Pinterest to plan and inspire every aspect of their life. Every year, Pinterest creates “Pinterest Predicts” – a look into the predicted trends of the coming year. Over the last 5 years, over 80% of the predictions made by Pinterest have come true and now Pinterest has created the Pinterest Palette which shows the top 5 trending colours for 2025.
These colours are going to be seen EVERYWHERE! From home décor, to recipes, from clothing to manicures and hair colour!
So what are the emerging colour trends on the Pinterest Palette and how can you incorporate them into your marketing strategy?
These shades are inspiring and gorgeous, and by incorporating into your creative assets and product line-ups, you can be guaranteed to make your Pins stand out.
Meet the colours shaping 2025
Cherry Red
2025 is going to be full of cherries! Inspired by the Cherry Coded trend, this stunning shade will definitely make a statement. Use it to inspire your manicures, your home décor and even your cocktails!
Butter Yellow
This is a very feminine shade and is perfect for the upcoming interior and décor trends. Inspired by trends such as Dolled Up, Fisherman Aesthetic and Surreal Soirees, this is a soft pastel, warming yellow.
Aura Indigo
An amazing shade of Lilac. This moody tone pulls inspiration from trends such as Sea Witchery and Aura Beauty. It’s perfect for cosmic-inspired looks and otherworldly designs.
Dill Green
Who thought we would take colour inspiration from a pickle?! Born from trends such as Pickle Fix and Terra Futura, this earthy shade of green is perfect forkitchens, wardrobes and cocktails!
Alpine Oat
This neutral tone has a very scandi feel to it.Channelling trends such as Peak Travel and Moto Boho, this cosy-chic colour is all about layeredtextures for your wardrobe and home.
How can you incorporate these trends into your pins?
From running campaigns, to designing your pins and planning your physical merchandise, these colours will keep your brand fresh and on trend in 2025.
You don’t have to utilise every colour and you certainly don’t need to plan your campaigns around one singular colour. Try adding a pop of that particular colour to an otherwise plain background.
Do you already have products that match one ofthe trending colours? Plan a campaign that puts that product front and centre to draw attention to it.
Inspire people to find their new favouritecolour and explore possibilities by helping them envision the Palette in theirown life. Try different home décor schemes or outfit options in each shade.
Gen Z Pinners are constantly looking for fresh aesthetics andways to refresh their look. You can target this specific audience to help them findtheir own colour inspiration for 2025.
The possibilities of utilising these colour trends are infinite and are guaranteed to make your brand stand out.
If you want to know more about incorporating them into your Pinterest marketing or even if you’ve just enjoyed these tips – drop me a line!
